Your Real Estate Agent is your Secret Selling Weapon


If you are planning to sell your property, you can get help from a real estate agent regarding price and sales strategy, marketing, negotiations and ancillary matters.

An experienced agent will know the 120+ components that need to be considered when listing, selling and settling a property transaction. This is why it is simpler and easier for prospective clients to let an agent handle the work involved in this kind of transaction. More importantly, clients profit from their agent’s experience and knowledge.

And knowledge is precisely what you gain when you enlist the help of a real estate specialist. Agents are knowledgeable about the local pricing market, buying audience, and local supply and demand situation. In addition, agents normally already have a list of purchasers on their books. This means you get instant access to prospective buyers.

Experienced negotiators
The level of tension is at its highest when talking about money and it is no different when negotiating for property prices. Aside from helping you get the most from your property, an agent can help pave the way for a smooth and effective negotiation, ensuring that both buyer and seller win.

A lot of buyers are not comfortable talking about prices with owners, thinking they might offend or insult them, and some owners may take the transaction personally. An agent can help smooth the process to make sure both parties win.

Rationalising the commission costs
The perceived expense in paying the agent’s commission is a major hesitation for sellers when deciding to hire an agent. On the contrary, a reliable agent will actually earn profit on your behalf and get you more money in your pocket.

But we warned against retaining the agent offering the cheapest commission. On the surface, lower rates or free marketing seem good, but is such a person the ideal person to sell your property?

You don’t need a bargain basement hawker to sell your home. All you need is a person who is experienced in selling and is aware of how to stand his or her ground.

It pays to hire an agent
A reputable agent will do their best to make a profit for you because in the end they will benefit from it as well. Ultimately, the higher the amount the home was sold, the higher the commission they’ll get.

Finding the right agent
Select an agent with marketing credentials, one who is a fierce negotiator and one that has an impeccable reputation.  Remember, people sell property not companies and bigger does not equate to better.

If you are considering selling your property and planning on getting more than ONE agent’s opinion, make sure ONE of them is from Annette Pinkerton at ONE AGENCY. Don’t settle for anything less when it comes to selling your most valuable asset.

Annette is known in Newcastle as the “Real Estate Agent who enables you to turn the key to where you want to be”.  Contact her directly on 0418447856 so you can discuss how working together will achieve your real estate goals.